Sometimes, it’s hard to see what’s happening behind the scenes here at Benchmark and know how great some of our new developments or other activities will be for you. Automation Pro is one of those things. There is more to come. We’re excited to show you soon. Happy New Year!
Introducing Automation Pro
Create automated customer journeys that allow you to follow up with subscribers based on email engagement, website interaction and more. Using a digital canvas, you can map out paths for your contacts to be sent down. Actions can trigger emails to send, subscribers to move lists, customize follow ups based on engagement and more, making your marketing more efficient as you convert leads to sales and subscribers to loyal customers.
Year in Review: Most Important Email Marketing Developments in 2016
We take a look at the developments of the year’s past and see how you can apply them to your own marketing. Spoiler alert: increased personalization and automation are involved. See what happened this year and what you need to put into action in 2017.